Inherently sustainable
Our recycled PVB resin is sustainable by nature. The recycled PVB is derived from a process unique to Shark that extracts the raw material from broken windshields and waste laminate glass that would otherwise be sent to landfill. This vastly reduces the carbon footprint of the manufacturing process and is therefore a responsible foundation upon which ID Paris can manufacture paint.
Excellent technical performance
Technically, Shark’s recycled PVB resin is flexible, adheres to many substrates, is UV resistant, transparent, free from harmful substances, and allows the formulation of ECO Respectueuse paint with low VOC emissions (<1g / l). ID then uses oyster shell powder, collected, and recycled locally in France, as a natural filler in the paint, providing excellent performance and high coverage.
Head-to-head with traditional paint
With all the above-mentioned benefits, ECO Respectueuse is made in France and has equal characteristics and technical performance when compared with classic paints that are more toxic and less sustainable. Furthermore, it is a competitive price, meaning it meets end-consumer expectations for quality, sustainable and affordable paint.